The AI content platform for retail and luxury

Your brand, encoded.

Your brand, encoded.

Create, localize and optimize your e-commerce content at human-level quality. From PDPs to training decks: one identity, in 40+ languages.

Get a demo

Get a demo

SMCP case study

SMCP case study

One platform

One engine: create, localize, perform.

Creation, localization and search optimization run through one platform, connected to your existing systems.

Create

PDPs, PLP copy and editorial: the full catalog, every season, faithful to your product data and photography.

Localize

Transcreated, not translated: rewritten around each market's search demand, in your brand voice, with brand-critical terms mapped exactly.

Perform

SEO and GEO optimization at depth, in every target language, with impact measured page by page.

Connected to your stack

Native integrations with Akeneo and Shopify, validated workflows for Magento, Salesforce Commerce Cloud, Salsify and NIQ Brandbank, API for the rest. Live in 2–6 weeks.

Quality

Your standards, enforced.

Quality is delivered by teams of specialist agents, trained on your brand and configured for your categories, markets, channels and the way each language performs. Verification runs independently, and content below your thresholds is rejected before your team sees it.

Trained on your brand

We learn your voice, so everything we produce reads like your team's work. Audits of your pages and your competitors, show what is worth rethinking.

Verified independently

Verification agents score every piece for accuracy, consistency and brand compliance. Scores combine into an aggregate against the agreed thresholds.

Structured to be found

Pages are built the way search engines and AI assistants read them: the right structure, depth and detail for each page type.

Performance

Every PDP, every PLP,
every language.

Conventional SEO optimizes a sample of pages, in a master language and perhaps two strategic ones. Newtone works every page, in every language you sell in.

PDPs, at depth

Every product page optimized: structure, attribute coverage and the detail each product deserves, across all SKUs rather than a strategic sample.

PLPs, at volume

Category pages created at volumes conventional SEO planning cannot sustain, opening demand that would otherwise never earn a page.

Demand, in every language

PDP and PLP content matched to search demand in each target language, not only the master and a few strategic ones.

From our clients

Results in the words of our clients.

Time to publish, cost per language, traffic per market: our clients measure the change, and they say so in their own words.

We were looking for a solution that would allow our teams to be fully autonomous, while ensuring the fast and consistent creation of our product content, in all languages and on all our channels.

Jérémie Amsalem

Head of Digital Transformation @ SMCP

Read case study

We've reduced our content creation time from 2 months to just a few days. Translation time has dropped from weeks to minutes, and we've achieved a 79% reduction in copywriting and translation costs. The numbers speak for themselves - we're now generating hundreds of product descriptions at scale while maintaining our brand voice and quality standards.

Camille Prosdocimi

E-Store Manager @ Claudie Pierlot

Versus the three to four months we used to need, we're now at about one week of actual work, end to end. The time savings are obvious.

Inès Haddad

Head of Digital Performance @ Kitsuné

Read case study

Deploying our SEO strategy on the product catalog without a tool like Newtone would be almost impossible. Where I used to check a title per product, one at a time, I now do far fewer checks.

Margaux Breda

E-commerce Merchandising and Content Specialist @ Bellerose

Read case study

We were looking for a solution that would allow our teams to be fully autonomous, while ensuring the fast and consistent creation of our product content, in all languages and on all our channels.

Jérémie Amsalem

Head of Digital Transformation @ SMCP

Read case study

We've reduced our content creation time from 2 months to just a few days. Translation time has dropped from weeks to minutes, and we've achieved a 79% reduction in copywriting and translation costs. The numbers speak for themselves - we're now generating hundreds of product descriptions at scale while maintaining our brand voice and quality standards.

Camille Prosdocimi

E-Store Manager @ Claudie Pierlot

Versus the three to four months we used to need, we're now at about one week of actual work, end to end. The time savings are obvious.

Inès Haddad

Head of Digital Performance @ Kitsuné

Read case study

Deploying our SEO strategy on the product catalog without a tool like Newtone would be almost impossible. Where I used to check a title per product, one at a time, I now do far fewer checks.

Margaux Breda

E-commerce Merchandising and Content Specialist @ Bellerose

Read case study

We were looking for a solution that would allow our teams to be fully autonomous, while ensuring the fast and consistent creation of our product content, in all languages and on all our channels.

Jérémie Amsalem

Head of Digital Transformation @ SMCP

Read case study

We've reduced our content creation time from 2 months to just a few days. Translation time has dropped from weeks to minutes, and we've achieved a 79% reduction in copywriting and translation costs. The numbers speak for themselves - we're now generating hundreds of product descriptions at scale while maintaining our brand voice and quality standards.

Camille Prosdocimi

E-Store Manager @ Claudie Pierlot

Versus the three to four months we used to need, we're now at about one week of actual work, end to end. The time savings are obvious.

Inès Haddad

Head of Digital Performance @ Kitsuné

Read case study

Deploying our SEO strategy on the product catalog without a tool like Newtone would be almost impossible. Where I used to check a title per product, one at a time, I now do far fewer checks.

Margaux Breda

E-commerce Merchandising and Content Specialist @ Bellerose

Read case study

Beyond e-commerce

The same engine serves retail excellence, CRM and marketing.

The material behind the store moves through the same platform: seasonal training decks, lookbooks and wholesale documents for retail excellence, templates for CRM, campaign material for marketing.

In your formats

Files go in and come out as they are, PowerPoint included, with layout, charts and design preserved. No rebuilding decks after translation.

For your teams

Markets, trainers, CRM and marketing teams each work with the content that concerns them, with roles and approvals managed in one place.

At your standard, at speed

The same verification as your e-commerce content, returned in minutes rather than weeks, in 40+ languages.

How we work

Your needs evolve. Our team stays.

Generic platforms hand your teams a license and a help center. Newtone arrives with people: we configure, audit and review alongside you, from the first workshop to every season after.

Configured by us, not by you

Models trained, rules encoded and workflows built by our team, around your systems and approval flows. No prompting, and no setup for your people to learn.

Together with you

A dedicated customer success manager works as an extension of your team, from the first audit and pilot through every seasonal rollout.

Maintained as you evolve

Quality is reviewed with you rather than assumed. As markets, collections and guidelines change, we update rules, models and workflows with them.

SOC 2 Type II

Independently audited, continuously monitored

GDPR

EU-hosted infrastructure, documented retention and incident response

Data isolation

Your data trains your models only, never shared across clients

Visit trust center

Visit trust center

Questions

Is it safe to have AI generate content for my business?

How do we know it is working?

How does Newtone maintain brand consistency across content types?

We already use translation tools. What is different here?

What does an engagement ask of our team?

See your brand encoded in 40+ languages.

Get a demo

Get a demo

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