Insights

In an era where digital storefronts are multiplying by the thousands each day, organic search visibility has become the defining factor between thriving e-commerce businesses and those struggling to survive. While paid advertising offers immediate visibility, search engine optimization (SEO) builds a sustainable foundation for long-term growth and customer acquisition.

Generative AI has become an increasingly popular tool in content creation due to its ability to generate high-quality written content in a fast and efficient manner. As more businesses leverage Generative AI for creating content such as blog posts, newsletters, and social media posts, the potential for leveraging this technology for a range of purposes is growing significantly. In this article, we discuss the benefits of using AI for content creation, the types of content where it can be used, and tips for using Generative AI effectively.

In the highly visual world of fashion e-commerce, content isn't just king – it's the entire kingdom. As the digital fashion landscape becomes increasingly crowded, the quality of your content often determines whether a potential customer clicks 'add to cart' or clicks away to a competitor. Understanding why high-quality content matters and how to create it effectively has become crucial for fashion brands looking to thrive in the digital age.

The retail landscape is on the brink of a revolution, thanks to Generative AI. With its ability to drastically reduce time to publication and content creation costs, retailers are looking at a future where their brands can truly speak in their unique voice without the limitations of human bandwidth. In this guide, we dive into why and how retailers should implement Generative AI for generating and localizing product descriptions, drawing from Newtone’s innovative approach to this AI application.